{"id":6850,"date":"2018-03-21T09:05:14","date_gmt":"2018-03-21T09:05:14","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=6850"},"modified":"2019-04-30T18:32:35","modified_gmt":"2019-04-30T18:32:35","slug":"une-youtubeuse-africaine-novice-a-soutenir","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/03\/21\/une-youtubeuse-africaine-novice-a-soutenir\/","title":{"rendered":"Une youtubeuse africaine novice \u00e0 soutenir"},"content":{"rendered":"

Le marketing d’influence est en plein boom sur le continent africain (m\u00eame si perso, je trouve que la majorit\u00e9 des gens s’y prennent encore assez mal). Dans ma veille sur les influenceurs bas\u00e9s en Afrique, j’ai pu remarquer ces derniers ont su s’approprier Facebook, Instagram, Snapchat et Twitter… mais YouTube reste encore tr\u00e8s peu investi.<\/p>\n

<\/p>\n

Si chez les anglophones, des filles comme Sisi Yemmie (Nig\u00e9ria) ou Kangai Mwiti ont su gagner leurs galons en tant que Youtubeuses, c\u00f4t\u00e9 francophone, l’offre reste encore incroyablement faible. On peut notamment expliquer cela par deux raisons:<\/p>\n

    \n
  1. La vid\u00e9o en direct et le partage de vid\u00e9os r\u00e9alis\u00e9es avec un mobile rendus possibles par Facebook sont plus pratiques que YouTube.<\/li>\n
  2. Les standards de qualit\u00e9 lorsque l’on cr\u00e9e une cha\u00eene YouTube sont tr\u00e8s hauts. Nettet\u00e9 de l’image et du son, r\u00e9gularit\u00e9 des vid\u00e9os, promotion sp\u00e9cifique… \u00catre Youtubeur demande beaucoup de travail et un investissement minimum (j’en sais quelque chose, \u00e7a fait des ann\u00e9es que \u00e7a me tente mais je suis d\u00e9courag\u00e9e face au travail que \u00e7a va me demander \ud83d\ude05).<\/li>\n<\/ol>\n

    Au Cameroun, j’ai vu une poign\u00e9e d’influenceurs se lancer avant de s’arr\u00eater au bout de deux vid\u00e9os, et je ne peux clairement pas leur jeter la pierre. R\u00e9sultat : ce sont des camerounais(es) de la diaspora qui cr\u00e9ent la majorit\u00e9 des vid\u00e9os sur YouTube. Mais \u00e7a change petit \u00e0 petit. Il y a les deux jeunes femmes de la web-s\u00e9rie Pakgne<\/a>, qui ont r\u00e9ussi \u00e0 cr\u00e9er une audience fid\u00e8le. En ce sens, je tenais \u00e9galement \u00e0 f\u00e9liciter la jeune Carlia Fassi<\/a>, qui a lanc\u00e9 le week-end dernier sa cha\u00eene.<\/p>\n

    Bas\u00e9e \u00e0 Douala, elle est community manager, mod\u00e8le-photo, et influenceuse lifestyle sur Instagram. Sa cha\u00eene sera – d’apr\u00e8s sa vid\u00e9o de pr\u00e9sentation<\/a> – centr\u00e9e (sans surprise) sur la beaut\u00e9, la mode, les bons plans et les sorties dans la capitale \u00e9conomique du Cameroun.<\/p>\n

    J’ai eu l’occasion de la rencontrer lors du concours de beaut\u00e9 organis\u00e9 par la soci\u00e9t\u00e9 Biopharma (elle \u00e9tait candidate et je faisais partie du jury) l’an dernier. Je lui souhaite le meilleur dans cette nouvelle aventure, et je me suis abonn\u00e9e \u00e0 sa cha\u00eene<\/a>. En esp\u00e9rant qu’elle inspire d’autres, nous manquons vraiment de contenu local camerounais\/africain sur une plateforme de la taille de YouTube.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Le marketing d’influence est en plein boom sur le continent africain (m\u00eame si perso, je trouve que la majorit\u00e9 des gens s’y prennent encore assez mal). Dans ma veille sur les influenceurs bas\u00e9s en Afrique, j’ai pu remarquer ces derniers ont su s’approprier Facebook, Instagram, Snapchat et Twitter… mais YouTube reste encore tr\u00e8s peu investi.<\/p>\n","protected":false},"author":6,"featured_media":6856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3368],"tags":[3372,4888,3461,4887,4886],"class_list":["post-6850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-cameroun","tag-carlia-fassi","tag-digital","tag-pakgne","tag-youtube"],"yoast_head":"\nUne youtubeuse africaine novice \u00e0 soutenir - The Buck Stop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hewayasin.com\/buckstop\/2018\/03\/21\/une-youtubeuse-africaine-novice-a-soutenir\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Une youtubeuse africaine novice \u00e0 soutenir - The Buck Stop\" \/>\n<meta property=\"og:description\" content=\"Le marketing d’influence est en plein boom sur le continent africain (m\u00eame si perso, je trouve que la majorit\u00e9 des gens s’y prennent encore assez mal). 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