{"id":6847,"date":"2018-03-21T09:00:54","date_gmt":"2018-03-21T09:00:54","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=6847"},"modified":"2019-04-26T23:56:43","modified_gmt":"2019-04-26T23:56:43","slug":"une-plateforme-pour-reussir-a-du-100-made-in-africa","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/03\/21\/une-plateforme-pour-reussir-a-du-100-made-in-africa\/","title":{"rendered":"Une plateforme pour r\u00e9ussir \u00e0 du 100% Made in Africa ?"},"content":{"rendered":"

Pour avoir c\u00f4toy\u00e9 le milieu de la mode afro depuis un petit moment maintenant, s’il y a bien un probl\u00e8me qui est commun \u00e0 l’ensemble des designers que je connais, c’est la production.<\/p>\n

<\/p>\n

Ils veulent g\u00e9n\u00e9ralement tous produire sur le continent mais malheureusement, entre le manque de rigueur (ou de qualifications) des ateliers de production, les capacit\u00e9s limit\u00e9es en termes de volume ou encore les probl\u00e8mes de r\u00e9assorts (ou de transport\/d’\u00e9lectricit\u00e9), concevoir une collection d’A \u00e0 Z en Afrique subsaharienne peut s’av\u00e9rer un vrai calvaire. Les choses se corsent encore plus si on a un nombre de commandes qui d\u00e9passe le millier de pi\u00e8ces. <\/p>\n

C’est pourquoi je me suis int\u00e9ress\u00e9e au projet de Liamara Caesar<\/a>. Cette jeune femme de 21 ans, bas\u00e9e en Angleterre, est une cr\u00e9atrice de mode dipl\u00f4m\u00e9e qui a d\u00e9cid\u00e9 d’allier business \u00e9thique et technologie pour booster le “Made in Africa”. Son id\u00e9e ? Cr\u00e9er une plateforme intitul\u00e9e “Manufacture 4 Me<\/a>“, o\u00f9 il sera possible de concevoir une collection en Afrique, m\u00eame sans y \u00eatre. Tel qu’expliqu\u00e9 dans sa vid\u00e9o de pr\u00e9sentation:<\/p>\n

    \n
  1. On se connecte sur la plateforme et on s\u00e9lectionne son prestataire sur la base d’un ensemble d’informations fournies.<\/li>\n
  2. Une fois le fabricant choisi, on lui envoie des croquis et on commande des samples.<\/li>\n
  3. Si convaincu par les samples fournis, on passe la commande.<\/li>\n
  4. On re\u00e7oit sa collection (via des partenaires logistiques qui offriront des tarifs de transports avantageux)<\/li>\n<\/ol>\n

    Alors, je sais qu’il y a de quoi \u00eatre sceptique, notamment pour ce qui est de la protection intellectuelle des designs, la fiabilit\u00e9 des d\u00e9lais (production et transport) ou encore la question des taxes douani\u00e8res.<\/p>\n

    Ceci dit, ce projet va apparemment faire ses premi\u00e8res phases de test au Kenya. Je vais surveiller le d\u00e9ploiement de ce service qui, si bien men\u00e9 (et appuy\u00e9 par les autorit\u00e9s), pourrait r\u00e9volutionner la production textile africaine…comme l’a fait Alibaba en Chine.<\/p>\n

    Il reste encore un peu plus de 40 jours pour soutenir ce projet sur Kickstarter en cliquant ici<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Pour avoir c\u00f4toy\u00e9 le milieu de la mode afro depuis un petit moment maintenant, s’il y a bien un probl\u00e8me qui est commun \u00e0 l’ensemble des designers que je connais, c’est la production.<\/p>\n","protected":false},"author":6,"featured_media":6848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3368],"tags":[3376,3573,4871,4872,4873],"class_list":["post-6847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-diaspora","tag-kenya","tag-liamara-caesar","tag-manufacture-4-me","tag-textile"],"yoast_head":"\nUne plateforme pour r\u00e9ussir \u00e0 du 100% Made in Africa ? 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