{"id":6668,"date":"2018-02-21T09:00:41","date_gmt":"2018-02-21T09:00:41","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=6668"},"modified":"2019-04-12T16:03:45","modified_gmt":"2019-04-12T16:03:45","slug":"deux-campagnes-interessantes","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/02\/21\/deux-campagnes-interessantes\/","title":{"rendered":"Deux campagnes int\u00e9ressantes…"},"content":{"rendered":"

Le recours aux influenceurs pour communiquer sur un produit\/service commence \u00e0 se formaliser dans la sph\u00e8re afro, bien qu\u2019on accuse encore un retard assez cons\u00e9quent sur l\u2019Occident dans le domaine. Cette semaine, j\u2019ai d\u00e9cid\u00e9 de m\u2019attarder sur deux campagnes :<\/p>\n

<\/p>\n

\"Campagne
Milca Hounkponou, Cerise Daily, Ornella Aude et M\u00e9locy Semedo<\/figcaption><\/figure>\n

Le d\u00e9partement Afrique de la marque Gemey Maybelline<\/a> a r\u00e9alis\u00e9 une campagne (ex\u00e9cut\u00e9e par le photographe-maquilleur Mario Epanya<\/a>) avec les quatre blogueuses afro-fran\u00e7aises que sont Cerise (Cerise Daily<\/a>), Ornella Aude (MyDiaryDelight<\/a>), Milca Hounkponou (LesCurls<\/a>) et M\u00e9locy Semedo (M’bem di fora<\/a>). En parall\u00e8le de la publication des visuels, un jeu-concours a \u00e9t\u00e9 organis\u00e9 sur la toile.<\/p>\n

Je dois avouer que je me suis interrog\u00e9e sur le choix des blogueuses\u2026 pour une campagne destin\u00e9e au continent africain. Un mix avec des influenceuses locales (notamment ivoiriennes, s\u00e9n\u00e9galaises ou camerounaises) aurait peut-\u00eatre fait un peu plus de sens. N\u00e9anmoins, les visuels sont vraiment sympas donc bravo !<\/p>\n

\n
\"Campagne
Adama Ndiaye, Scheena Donia, Amie Kouam\u00e9 et Kwena Baloyi<\/figcaption><\/figure>\n

L\u2019office du tourisme marocain<\/a> ainsi que la compagnie a\u00e9rienne marocaine Royal Air Maroc<\/a> ont s\u00e9lectionn\u00e9 plusieurs influenceurs et cr\u00e9ateurs de contenu africains pour une campagne d\u2019influence cens\u00e9e vendre la destination Maroc.<\/p>\n

La cr\u00e9atrice Adama Ndiaye<\/a>(S\u00e9n\u00e9gal), la consultante mode Scheena Donia<\/a> (France-Gabon), la fondatrice d\u2019Ayana Webzine Amie Kouam\u00e9<\/a> (C\u00f4te d\u2019Ivoire) ou encore la blogueuse sud-africaine Kwena Baloyi<\/a> faisaient partie du voyage.<\/p>\n

Vous pouvez voir un r\u00e9sum\u00e9 visuel de cette campagne sur Instagram en cliquant ici<\/a> et sur Facebook en cliquant l\u00e0<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le recours aux influenceurs pour communiquer sur un produit\/service commence \u00e0 se formaliser dans la sph\u00e8re afro, bien qu\u2019on accuse encore un retard assez cons\u00e9quent sur l\u2019Occident dans le domaine. Cette semaine, j\u2019ai d\u00e9cid\u00e9 de m\u2019attarder sur deux campagnes :<\/p>\n","protected":false},"author":6,"featured_media":6669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3368],"tags":[4637,1357,1349,4636,4641,4635,4644,4639,4642,4640,4643,3370,4638,1356],"class_list":["post-6668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-adama-ndiaye","tag-amie-kouame","tag-cerise-daily","tag-kwena-baloyi","tag-mario-epanya","tag-marketing-digital","tag-maybelline","tag-melocy-semedo","tag-milca-hounkponou","tag-office-national-marocain-du-tourisme","tag-ornella-aude","tag-panafricain","tag-royal-air-maroc","tag-scheena-donia"],"yoast_head":"\nDeux campagnes int\u00e9ressantes... - The Buck Stop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hewayasin.com\/buckstop\/2018\/02\/21\/deux-campagnes-interessantes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Deux campagnes int\u00e9ressantes... - The Buck Stop\" \/>\n<meta property=\"og:description\" content=\"Le recours aux influenceurs pour communiquer sur un produit\/service commence \u00e0 se formaliser dans la sph\u00e8re afro, bien qu\u2019on accuse encore un retard assez cons\u00e9quent sur l\u2019Occident dans le domaine. 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