{"id":5955,"date":"2018-05-30T08:00:23","date_gmt":"2018-05-30T08:00:23","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=5955"},"modified":"2018-12-24T18:24:01","modified_gmt":"2018-12-24T18:24:01","slug":"un-partenariat-avec-arsenal-pour-la-promotion-du-tourisme","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/05\/30\/un-partenariat-avec-arsenal-pour-la-promotion-du-tourisme\/","title":{"rendered":"Un partenariat avec Arsenal pour la promotion du tourisme"},"content":{"rendered":"<p>Le Rwanda a sign\u00e9 comme sponsor de l&#8217;\u00e9quipe de football anglaise <a href=\"https:\/\/www.arsenal.com\/\" target=\"_blank\">Arsenal<\/a>. Pour un montant estim\u00e9 \u00e0 40 millions de dollars sur trois ann\u00e9es d&#8217;apr\u00e8s plusieurs sources, les joueurs de l&#8217;\u00e9quipe porteront un sigle &#8220;Visit Rwanda&#8221; sur leurs maillots. <\/p>\n<p><!--more--><\/p>\n<p>Le but de l&#8217;op\u00e9ration est clair, tel qu&#8217;expliqu\u00e9 par <a href=\"https:\/\/twitter.com\/onduhungirehe\" target=\"_blank\">Olivier Nduhungihere<\/a>, Ministre des Affaires \u00c9trang\u00e8res, \u00e0 <a href=\"https:\/\/www.jeuneafrique.com\/563591\/politique\/polemique-sur-le-sponsoring-darsenal-par-le-rwanda-londres-reagit\/\" target=\"_blank\">Jeune Afrique<\/a> :<\/p>\n<blockquote><p>Cette campagne va \u00eatre financ\u00e9e par les revenus du tourisme, qui g\u00e9n\u00e8re 404 millions de dollars par an. Nous allons r\u00e9investir \u00e0 peine plus de 3% de ce montant pour \u00eatre sur ce maillot, qui est vu pr\u00e8s de 35 millions de fois par jour. Cela va nous aider \u00e0 atteindre notre objectif, qui est de g\u00e9n\u00e9rer 800 millions de dollars par le tourisme en 2024.<\/p><\/blockquote>\n<p>Voil\u00e0 qui est dit.<\/p>\n<p>Alors bien s\u00fbr, une pol\u00e9mique est n\u00e9e (<a href=\"https:\/\/www.bbc.com\/afrique\/region-44279240\" target=\"_blank\">lire ici<\/a>), mais quoi qu&#8217;il en soit, le Rwanda continue son op\u00e9ration de &#8220;Rebranding&#8221; avec de grandes ambitions \u00e0 l&#8217;international. Rendez-vous dans trois ans pour savoir si cette op\u00e9ration aura \u00e9t\u00e9 \u00e0 la hauteur de l&#8217;investissement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le Rwanda a sign\u00e9 comme sponsor de l&#8217;\u00e9quipe de football anglaise Arsenal. Pour un montant estim\u00e9 \u00e0 40 millions de dollars sur trois ann\u00e9es d&#8217;apr\u00e8s plusieurs sources, les joueurs de l&#8217;\u00e9quipe porteront un sigle &#8220;Visit Rwanda&#8221; sur leurs maillots.<\/p>\n","protected":false},"author":6,"featured_media":5956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3368],"tags":[3985,3984,3603,3986],"class_list":["post-5955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-arsenal-fc","tag-branding","tag-rwanda","tag-visit-rwanda"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un partenariat avec Arsenal pour la promotion du tourisme - The Buck Stop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hewayasin.com\/buckstop\/2018\/05\/30\/un-partenariat-avec-arsenal-pour-la-promotion-du-tourisme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un partenariat avec Arsenal pour la promotion du tourisme - The Buck Stop\" \/>\n<meta property=\"og:description\" content=\"Le Rwanda a sign\u00e9 comme sponsor de l&#8217;\u00e9quipe de football anglaise Arsenal. 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