{"id":5950,"date":"2018-05-30T08:00:22","date_gmt":"2018-05-30T08:00:22","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=5950"},"modified":"2018-12-24T19:49:59","modified_gmt":"2018-12-24T19:49:59","slug":"une-collection-sgtc-faite-avec-des-influenceurs","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/05\/30\/une-collection-sgtc-faite-avec-des-influenceurs\/","title":{"rendered":"Une collection SGTC faite avec des influenceurs"},"content":{"rendered":"<p>Au pays du marketing d&#8217;influence africain, j&#8217;ai d\u00e9couvert la semaine pass\u00e9e un concept encore assez in\u00e9dit sur le continent : une marque qui confectionne une collection avec des influenceurs.<\/p>\n<p><!--more--><\/p>\n<p>Jusqu&#8217;ici, les leaders d&#8217;opinion sur la toile sont g\u00e9n\u00e9ralement recrut\u00e9s pour \u00eatre des \u00e9g\u00e9ries, mais sont rarement impliqu\u00e9s dans le processus de cr\u00e9ation (comme c&#8217;est pourtant le cas en Occident). Ici en l&#8217;occurence, la ligne de v\u00eatements <a href=\"https:\/\/www.instagram.com\/sgtcclothing\/\" target=\"_blank\">SGTC Clothing<\/a> a choisi de cr\u00e9er des pi\u00e8ces de sa collection estivale 2018 avec une s\u00e9lection d&#8217;influenceuses nig\u00e9rianes, ghan\u00e9ennes et carib\u00e9ennes parmi lesquelles <a href=\"https:\/\/www.instagram.com\/p\/BjHgXh2FtOp\/?taken-by=styleconnaisseur\" target=\"_blank\">Angel Obasi<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/BjIQP5QHqgj\/?taken-by=mhiss_nana\" target=\"_blank\">Nana Ama<\/a>, <a href=\"https:\/\/www.instagram.com\/p\/BjGW2MXhxdA\/?taken-by=oluwafunmifly\">Funmi Ford<\/a> ou encore <a href=\"https:\/\/www.instagram.com\/p\/BjIk2NUD4da\/?taken-by=caribbean_cowgirl\" target=\"_blank\">LaNatria Ellis<\/a>.<\/p>\n<p>Sur le papier, c&#8217;est une bonne id\u00e9e bien s\u00fbr, cela permet de toucher les publics respectifs de ces jeunes femmes, mais est-ce que cela va concr\u00e8tement augmenter les ventes de la dite collection ? Les outils pour mesurer les campagnes d&#8217;influence \u00e9tant parfois variables selon les objectifs et les entreprises,  je ne suis pas en mesure de faire un pronostic. Dans tous les cas, j&#8217;applaudis l&#8217;initiative (en esp\u00e9rant que chaque influenceuse ait n\u00e9goci\u00e9 de toucher un pourcentage sur les ventes du mod\u00e8le qu&#8217;elle aura co-cr\u00e9\u00e9).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Au pays du marketing d&#8217;influence africain, j&#8217;ai d\u00e9couvert la semaine pass\u00e9e un concept encore assez in\u00e9dit sur le continent : une marque qui confectionne une collection avec des influenceurs.<\/p>\n","protected":false},"author":6,"featured_media":5964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3368],"tags":[3993,3995,3996,3371,3994,2408,3992],"class_list":["post-5950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-angel-obasi","tag-funmi-ford","tag-lanatria-renee-brackett-ellis","tag-mode","tag-nana-ama-agyeman","tag-nigeria","tag-sgtc-by-detoke"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - 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