{"id":5617,"date":"2018-04-11T09:00:11","date_gmt":"2018-04-11T09:00:11","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=5617"},"modified":"2018-11-19T23:26:31","modified_gmt":"2018-11-19T23:26:31","slug":"lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/","title":{"rendered":"L&#8217;\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae"},"content":{"rendered":"<p>Sauf si vous \u00e9tiez cach\u00e9(e)s dans une grotte, vous avez probablement entendu parler de Rutendo Tichiwangani AKA #VisaBae. Une &#8220;influenceuse&#8221; d&#8217;Instagram qui a organis\u00e9 une collecte de fonds &#8211; via <a href=\"https:\/\/www.instagram.com\/rlt__\/\" target=\"_blank\">une vid\u00e9o larmoyante<\/a> &#8211; afin de pouvoir payer ses frais de visa pour rester sur le sol britannique. En effet, la jeune femme, d&#8217;origine zimbabw\u00e9enne, craignait d&#8217;\u00eatre expuls\u00e9e car elle n&#8217;avait pas de quoi payer les frais des services de migration alors qu&#8217;elle r\u00e9sidait sur le territoire depuis de nombreuses ann\u00e9es. <\/p>\n<p><!--more--><\/p>\n<p>Il faut dire que cette collecte de fonds est devenue virale car elle contrastait terriblement avec le train de vie que la jeune femme mettait en avant sur <a href=\"https:\/\/www.instagram.com\/rlt__\/\" target=\"_blank\">son compte Instagram<\/a>. La toile n&#8217;a pas tard\u00e9 \u00e0 soup\u00e7onner la collecte d&#8217;\u00eatre une tentative d&#8217;escroquerie (et comme je les comprends). Quoi qu&#8217;il en soit, toute publicit\u00e9 \u00e9tant bonne (para\u00eet-il), #VisaBae a obtenu <a href=\"https:\/\/www.gofundme.com\/anczv-visa\" target=\"_blank\">voire d\u00e9pass\u00e9<\/a> le montant qu&#8217;elle souhaitait, et a dop\u00e9 sa visibilit\u00e9 sur  les r\u00e9seaux sociaux dans la foul\u00e9e. Une op\u00e9ration plus que gagnante \u00e0 tout point de vue.<\/p>\n<p>Je pourrais largement m&#8217;\u00e9taler sur cette affaire et sur ce qu&#8217;elle r\u00e9v\u00e8le du miroir aux alouettes que sont les r\u00e9seaux sociaux, ainsi que la gap grandissant entre virtuel et r\u00e9alit\u00e9 chez les influenceurs&#8230; mais je vous recommande plut\u00f4t de lire l&#8217;article de BN Style \u00e0 ce sujet, c&#8217;est concis et quelques points essentiels sont \u00e0 retenir : <em><a href=\"https:\/\/www.bellanaijastyle.com\/lessons-social-media-influencers-visabae\/\" target=\"_blank\">Lessons social media influencers can learn from #VisaBae<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sauf si vous \u00e9tiez cach\u00e9(e)s dans une grotte, vous avez probablement entendu parler de Rutendo Tichiwangani AKA #VisaBae. Une &#8220;influenceuse&#8221; d&#8217;Instagram qui a organis\u00e9 une collecte de fonds &#8211; via une vid\u00e9o larmoyante &#8211; afin de pouvoir payer ses frais de visa pour rester sur le sol britannique. En effet, la jeune femme, d&#8217;origine zimbabw\u00e9enne, [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3368],"tags":[3594,3376,3461,3593,3599],"class_list":["post-5617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-visabae","tag-diaspora","tag-digital","tag-rutendo-tichiwangani","tag-zimbabwe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae - The Buck Stop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae - The Buck Stop\" \/>\n<meta property=\"og:description\" content=\"Sauf si vous \u00e9tiez cach\u00e9(e)s dans une grotte, vous avez probablement entendu parler de Rutendo Tichiwangani AKA #VisaBae. Une &#8220;influenceuse&#8221; d&#8217;Instagram qui a organis\u00e9 une collecte de fonds &#8211; via une vid\u00e9o larmoyante &#8211; afin de pouvoir payer ses frais de visa pour rester sur le sol britannique. En effet, la jeune femme, d&#8217;origine zimbabw\u00e9enne, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/\" \/>\n<meta property=\"og:site_name\" content=\"The Buck Stop\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/itshewayasin\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-11T09:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-19T23:26:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paola Audrey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@iamhewayasin\" \/>\n<meta name=\"twitter:site\" content=\"@iamhewayasin\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paola Audrey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/\"},\"author\":{\"name\":\"Paola Audrey\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/person\/77652e96ffc5d81ca03d4c7a864ec85e\"},\"headline\":\"L&#8217;\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae\",\"datePublished\":\"2018-04-11T09:00:11+00:00\",\"dateModified\":\"2018-11-19T23:26:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/\"},\"wordCount\":277,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1\",\"keywords\":[\"#VisaBae\",\"Diaspora\",\"Digital\",\"Rutendo Tichiwangani\",\"Zimbabwe\"],\"articleSection\":[\"Les news\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/\",\"url\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/\",\"name\":\"L'\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae - The Buck Stop\",\"isPartOf\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1\",\"datePublished\":\"2018-04-11T09:00:11+00:00\",\"dateModified\":\"2018-11-19T23:26:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1\",\"width\":1280,\"height\":720,\"caption\":\"Rutendo Tichiwangani (#VisaBae)\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.hewayasin.com\/buckstop\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L&#8217;\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#website\",\"url\":\"https:\/\/www.hewayasin.com\/buckstop\/\",\"name\":\"The Buck Stop\",\"description\":\"With Africa on My Sleeve\",\"publisher\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.hewayasin.com\/buckstop\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#organization\",\"name\":\"Hewa Yasin\",\"url\":\"https:\/\/www.hewayasin.com\/buckstop\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/i2.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2020\/11\/HewaYasinLogowork-01.png?fit=3508%2C2481&ssl=1\",\"contentUrl\":\"https:\/\/i2.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2020\/11\/HewaYasinLogowork-01.png?fit=3508%2C2481&ssl=1\",\"width\":3508,\"height\":2481,\"caption\":\"Hewa Yasin\"},\"image\":{\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/itshewayasin\/\",\"https:\/\/x.com\/iamhewayasin\",\"https:\/\/www.instagram.com\/hewayasin\/\",\"https:\/\/www.youtube.com\/channel\/UCdDje3MJRkYjhGiAjgthHPg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/person\/77652e96ffc5d81ca03d4c7a864ec85e\",\"name\":\"Paola Audrey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e16ccb1d9c818874e3546246bd9bab870ab109d1f446cf8d4f01d598fd0871bf?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e16ccb1d9c818874e3546246bd9bab870ab109d1f446cf8d4f01d598fd0871bf?s=96&d=blank&r=g\",\"caption\":\"Paola Audrey\"},\"description\":\"N\u00e9e et \u00e9lev\u00e9e \u00e0 Douala (Cameroun), elle s\u2019installe en r\u00e9gion parisienne \u00e0 l\u2019\u00e2ge de 12 ans. \u00c0 18 ans, elle fait le choix de s\u2019orienter vers les m\u00e9tiers du luxe. C\u2019est alors qu\u2019elle co-fonde FASHIZBLACK \u2013 devenu un des m\u00e9dias de r\u00e9f\u00e9rence en mati\u00e8re de Mode afro \u2013 pendant ses \u00e9tudes en classe pr\u00e9paratoire. De 2008 \u00e0 2016, elle va chapeauter la production de chaque num\u00e9ro du magazine, distribu\u00e9 dans les kiosques d\u2019une dizaine de pays \u00e0 l\u2019international. Paola Audrey a travaill\u00e9 sur de nombreux projets \u00e9ditoriaux incluant des personnalit\u00e9s ou marques de renom. Son r\u00f4le de r\u00e9dactrice-en-chef l\u2019enverra \u00e9galement aux 4 coins du monde. De plus en plus sollicit\u00e9e pour son expertise en mati\u00e8re de marketing cr\u00e9atif, communication et nouveaux m\u00e9dias, elle devient consultante et accompagne des cr\u00e9ateurs, artistes et entrepreneurs bas\u00e9s dans\/ciblant les principaux march\u00e9s \u00e9mergents en Afrique francophone. Pendant l\u2019\u00e9t\u00e9 2014, elle quitte d\u00e9finitivement Paris pour Abidjan, o\u00f9 elle r\u00e9side d\u00e9sormais.\",\"sameAs\":[\"http:\/\/www.paolaaudrey.com\/\"],\"url\":\"https:\/\/www.hewayasin.com\/buckstop\/author\/paola-audrey\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae - The Buck Stop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/","og_locale":"en_US","og_type":"article","og_title":"L'\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae - The Buck Stop","og_description":"Sauf si vous \u00e9tiez cach\u00e9(e)s dans une grotte, vous avez probablement entendu parler de Rutendo Tichiwangani AKA #VisaBae. Une &#8220;influenceuse&#8221; d&#8217;Instagram qui a organis\u00e9 une collecte de fonds &#8211; via une vid\u00e9o larmoyante &#8211; afin de pouvoir payer ses frais de visa pour rester sur le sol britannique. En effet, la jeune femme, d&#8217;origine zimbabw\u00e9enne, [&hellip;]","og_url":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/","og_site_name":"The Buck Stop","article_publisher":"https:\/\/www.facebook.com\/itshewayasin\/","article_published_time":"2018-04-11T09:00:11+00:00","article_modified_time":"2018-11-19T23:26:31+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1","type":"image\/jpeg"}],"author":"Paola Audrey","twitter_card":"summary_large_image","twitter_creator":"@iamhewayasin","twitter_site":"@iamhewayasin","twitter_misc":{"Written by":"Paola Audrey","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#article","isPartOf":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/"},"author":{"name":"Paola Audrey","@id":"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/person\/77652e96ffc5d81ca03d4c7a864ec85e"},"headline":"L&#8217;\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae","datePublished":"2018-04-11T09:00:11+00:00","dateModified":"2018-11-19T23:26:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/"},"wordCount":277,"commentCount":0,"publisher":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/#organization"},"image":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1","keywords":["#VisaBae","Diaspora","Digital","Rutendo Tichiwangani","Zimbabwe"],"articleSection":["Les news"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/","url":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/","name":"L'\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae - The Buck Stop","isPartOf":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage"},"image":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1","datePublished":"2018-04-11T09:00:11+00:00","dateModified":"2018-11-19T23:26:31+00:00","breadcrumb":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#primaryimage","url":"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1","width":1280,"height":720,"caption":"Rutendo Tichiwangani (#VisaBae)"},{"@type":"BreadcrumbList","@id":"https:\/\/www.hewayasin.com\/buckstop\/2018\/04\/11\/lecart-entre-la-realite-et-le-virtuel-chez-les-influenceurs-le-cas-visabae\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.hewayasin.com\/buckstop\/"},{"@type":"ListItem","position":2,"name":"L&#8217;\u00e9cart entre la r\u00e9alit\u00e9 et le virtuel chez les influenceurs : le cas #VisaBae"}]},{"@type":"WebSite","@id":"https:\/\/www.hewayasin.com\/buckstop\/#website","url":"https:\/\/www.hewayasin.com\/buckstop\/","name":"The Buck Stop","description":"With Africa on My Sleeve","publisher":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.hewayasin.com\/buckstop\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.hewayasin.com\/buckstop\/#organization","name":"Hewa Yasin","url":"https:\/\/www.hewayasin.com\/buckstop\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/logo\/image\/","url":"https:\/\/i2.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2020\/11\/HewaYasinLogowork-01.png?fit=3508%2C2481&ssl=1","contentUrl":"https:\/\/i2.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2020\/11\/HewaYasinLogowork-01.png?fit=3508%2C2481&ssl=1","width":3508,"height":2481,"caption":"Hewa Yasin"},"image":{"@id":"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/itshewayasin\/","https:\/\/x.com\/iamhewayasin","https:\/\/www.instagram.com\/hewayasin\/","https:\/\/www.youtube.com\/channel\/UCdDje3MJRkYjhGiAjgthHPg"]},{"@type":"Person","@id":"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/person\/77652e96ffc5d81ca03d4c7a864ec85e","name":"Paola Audrey","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.hewayasin.com\/buckstop\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e16ccb1d9c818874e3546246bd9bab870ab109d1f446cf8d4f01d598fd0871bf?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e16ccb1d9c818874e3546246bd9bab870ab109d1f446cf8d4f01d598fd0871bf?s=96&d=blank&r=g","caption":"Paola Audrey"},"description":"N\u00e9e et \u00e9lev\u00e9e \u00e0 Douala (Cameroun), elle s\u2019installe en r\u00e9gion parisienne \u00e0 l\u2019\u00e2ge de 12 ans. \u00c0 18 ans, elle fait le choix de s\u2019orienter vers les m\u00e9tiers du luxe. C\u2019est alors qu\u2019elle co-fonde FASHIZBLACK \u2013 devenu un des m\u00e9dias de r\u00e9f\u00e9rence en mati\u00e8re de Mode afro \u2013 pendant ses \u00e9tudes en classe pr\u00e9paratoire. De 2008 \u00e0 2016, elle va chapeauter la production de chaque num\u00e9ro du magazine, distribu\u00e9 dans les kiosques d\u2019une dizaine de pays \u00e0 l\u2019international. Paola Audrey a travaill\u00e9 sur de nombreux projets \u00e9ditoriaux incluant des personnalit\u00e9s ou marques de renom. Son r\u00f4le de r\u00e9dactrice-en-chef l\u2019enverra \u00e9galement aux 4 coins du monde. De plus en plus sollicit\u00e9e pour son expertise en mati\u00e8re de marketing cr\u00e9atif, communication et nouveaux m\u00e9dias, elle devient consultante et accompagne des cr\u00e9ateurs, artistes et entrepreneurs bas\u00e9s dans\/ciblant les principaux march\u00e9s \u00e9mergents en Afrique francophone. Pendant l\u2019\u00e9t\u00e9 2014, elle quitte d\u00e9finitivement Paris pour Abidjan, o\u00f9 elle r\u00e9side d\u00e9sormais.","sameAs":["http:\/\/www.paolaaudrey.com\/"],"url":"https:\/\/www.hewayasin.com\/buckstop\/author\/paola-audrey\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.hewayasin.com\/buckstop\/wp-content\/uploads\/2018\/11\/rutendo-tichiwangani.jpg?fit=1280%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p93vBl-1sB","jetpack_likes_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/posts\/5617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/comments?post=5617"}],"version-history":[{"count":1,"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/posts\/5617\/revisions"}],"predecessor-version":[{"id":5626,"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/posts\/5617\/revisions\/5626"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/media\/5618"}],"wp:attachment":[{"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/media?parent=5617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/categories?post=5617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hewayasin.com\/buckstop\/wp-json\/wp\/v2\/tags?post=5617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}