{"id":5560,"date":"2018-03-14T09:15:30","date_gmt":"2018-03-14T09:15:30","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=5560"},"modified":"2019-04-15T13:22:49","modified_gmt":"2019-04-15T13:22:49","slug":"lafrique-detient-elle-la-prochaine-pop-star-mondiale","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/03\/14\/lafrique-detient-elle-la-prochaine-pop-star-mondiale\/","title":{"rendered":"L&#8217;Afrique d\u00e9tient-elle la prochaine pop star mondiale ?"},"content":{"rendered":"<p>Le retour des grandes maisons de disques mondiales sur le continent africain continue d\u2019alimenter les fantasmes, les conversations\u2026 et les m\u00e9dias. Dernier article en date: celui du g\u00e9ant de la presse musicale am\u00e9ricaine, <a href=\"https:\/\/www.billboard.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Billboard<\/a>. L\u2019article &#8211; qui se nomme \u201c<em>Pourquoi les maisons de disques se tournent vers l&#8217;Afrique pour d\u00e9nicher la prochaine popstar mondiale<\/em>\u201d &#8211; balaie un peu tout ce qui a d\u00e9j\u00e0 \u00e9t\u00e9 lu et entendu ailleurs sur le sujet mais vous pouvez y jeter un oeil par curiosit\u00e9. Notamment parce qu&#8217;il y a un condens\u00e9 des derni\u00e8res actualit\u00e9s dans le secteur (<a href=\"https:\/\/www.businessdailyafrica.com\/news\/Universal-Group-buys-Kenyan-music-company-AI-Records\/539546-4328240-rap6yt\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">le rachat du label kenyan AI Records par Universal Music Group<\/a> entre autres).<\/p>\n<p><!--more--><\/p>\n<p>Pour ma part, je pr\u00f4ne un optimisme mesur\u00e9 sur cette question et ce, pour plusieurs raisons\u2026 Notamment le fait que le march\u00e9 am\u00e9ricain soit l\u00e9gendairement connu pour sa difficult\u00e9 de p\u00e9n\u00e9tration lorsque l\u2019on n\u2019est pas un artiste local (sujet \u00e9voqu\u00e9 dans l&#8217;article, d&#8217;ailleurs). Si les japonais, les anglais (\u00e0 l\u2019exception d\u2019Adele, U2 et quelques autres) ou encore les Latinos (l\u00e0 encore il y a quelques exceptions notables) n\u2019ont pas r\u00e9ussi \u00e0 dominer le march\u00e9 US, je suis sceptique quant aux chances des artistes Afrobeats.<\/p>\n<p>Alors bien s\u00fbr, il y a une possibilit\u00e9 pour ces derniers d\u2019explorer une tendance &#8211; comme cela a \u00e9t\u00e9 le cas pour Sean Paul ou Elephant Man quand la tendance Ragga\/Dancehall a domin\u00e9 les ondes am\u00e9ricaines il y a dix ans &#8211; mais ce sont g\u00e9n\u00e9ralement des cycles de courte dur\u00e9e. Cela ne retire en rien le m\u00e9rite d\u2019artistes comme Davido ou Diamond Platnumz, qui sont partis d\u2019Afrique de l\u2019Ouest\/Est et c\u00f4toient d\u00e9sormais la cr\u00e8me de la musique urbaine am\u00e9ricaine.<\/p>\n<p>Dans tous les cas, vous pouvez lire <a href=\"https:\/\/www.billboard.com\/articles\/business\/8239752\/africa-record-labels-looking-next-global-pop-star\" target=\"_blank\" rel=\"noopener noreferrer\">l\u2019article de Billboard en cliquant juste ICI<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le retour des grandes maisons de disques mondiales sur le continent africain continue d\u2019alimenter les fantasmes, les conversations\u2026 et les m\u00e9dias. Dernier article en date: celui du g\u00e9ant de la presse musicale am\u00e9ricaine, Billboard. L\u2019article &#8211; qui se nomme \u201cPourquoi les maisons de disques se tournent vers l&#8217;Afrique pour d\u00e9nicher la prochaine popstar mondiale\u201d &#8211; [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5561,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3368],"tags":[3531,3456,3370],"class_list":["post-5560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-billboard","tag-musique","tag-panafricain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Afrique d\u00e9tient-elle la prochaine pop star mondiale ? - The Buck Stop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hewayasin.com\/buckstop\/2018\/03\/14\/lafrique-detient-elle-la-prochaine-pop-star-mondiale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Afrique d\u00e9tient-elle la prochaine pop star mondiale ? - The Buck Stop\" \/>\n<meta property=\"og:description\" content=\"Le retour des grandes maisons de disques mondiales sur le continent africain continue d\u2019alimenter les fantasmes, les conversations\u2026 et les m\u00e9dias. 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