{"id":5454,"date":"2018-10-31T09:00:22","date_gmt":"2018-10-31T09:00:22","guid":{"rendered":"https:\/\/www.hewayasin.com\/buckstop\/?p=5454"},"modified":"2018-10-31T19:35:27","modified_gmt":"2018-10-31T19:35:27","slug":"garden-of-coffee-bientot-en-chine","status":"publish","type":"post","link":"https:\/\/www.hewayasin.com\/buckstop\/2018\/10\/31\/garden-of-coffee-bientot-en-chine\/","title":{"rendered":"Garden of Coffee bient\u00f4t en Chine"},"content":{"rendered":"<p>En mati\u00e8re de grande distribution ou de retail, tr\u00e8s souvent, d\u00e8s qu&#8217;on parle expansion et Afrique, le mouvement se fait de l&#8217;ext\u00e9rieur vers l&#8217;int\u00e9rieur&#8230; plus rarement dans l&#8217;autre sens, et c&#8217;est ce qui a retenu mon attention la semaine derni\u00e8re en tombant sur le cas de <a href=\"https:\/\/www.howwemadeitinafrica.com\/journey-far-bethlehem-tilahun-alemu-founder-solerebels\/\" target=\"_blank\">Bethlehem Tilahun Alemu<\/a>. Cet entrepreneur \u00e9thiopien a cr\u00e9\u00e9 &#8216;<a href=\"https:\/\/gardenofcoffee.com\/\" target=\"_blank\">Garden of Coffee<\/a>&#8216;, un \u00e9tablissement mais surtout une marque de caf\u00e9 \u00e0 100% con\u00e7ue sur place et employant une vingtaine d&#8217;employ\u00e9s. Alors que l&#8217;entreprise s&#8217;exporte d\u00e9j\u00e0 pas mal en vendant ses produits dans 20 pays \u00e0 l&#8217;international, Garden of Coffee a d\u00e9sormais un territoire &#8211; et pas des moindres &#8211; en vue: la Chine !<\/p>\n<p><!--more--><\/p>\n<p>En effet, Bethlehem Alemu ambitionne d&#8217;ouvrir pas moins de 100 caf\u00e9s \u00e0-travers tout la Chine, en plus de populariser de nombreux services li\u00e9es \u00e0 la consommation du caf\u00e9 de sa marque. Pour une fois qu&#8217;une entreprise africaine part \u00e0 la conqu\u00eate du march\u00e9 chinois, \u00e7a vaut quand m\u00eame la peine de s&#8217;y attarder. Vous pouvez en apprendre plus dans cet article de Quartz Africa en <a href=\"https:\/\/qz.com\/africa\/1432178\/ethiopias-garden-of-coffee-to-open-100-cafes-in-china\/\" target=\"_blank\">cliquant ici<\/a>.<\/p>\n<p>\u00c7a va sans dire, on souhaite bon courage \u00e0 Bethlehem et son entreprise, peut-\u00eatre qu&#8217;elle ouvrira la voie \u00e0 d&#8217;autres entreprises\/marques africaines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En mati\u00e8re de grande distribution ou de retail, tr\u00e8s souvent, d\u00e8s qu&#8217;on parle expansion et Afrique, le mouvement se fait de l&#8217;ext\u00e9rieur vers l&#8217;int\u00e9rieur&#8230; plus rarement dans l&#8217;autre sens, et c&#8217;est ce qui a retenu mon attention la semaine derni\u00e8re en tombant sur le cas de Bethlehem Tilahun Alemu. Cet entrepreneur \u00e9thiopien a cr\u00e9\u00e9 &#8216;Garden [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3368],"tags":[3452,3450,3451,3453],"class_list":["post-5454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-les-news","tag-bethlehem-tilahun-alemu","tag-consommation","tag-ethiopie","tag-garden-of-coffee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Garden of Coffee bient\u00f4t en Chine - The Buck Stop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hewayasin.com\/buckstop\/2018\/10\/31\/garden-of-coffee-bientot-en-chine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Garden of Coffee bient\u00f4t en Chine - The Buck Stop\" \/>\n<meta property=\"og:description\" content=\"En mati\u00e8re de grande distribution ou de retail, tr\u00e8s souvent, d\u00e8s qu&#8217;on parle expansion et Afrique, le mouvement se fait de l&#8217;ext\u00e9rieur vers l&#8217;int\u00e9rieur&#8230; plus rarement dans l&#8217;autre sens, et c&#8217;est ce qui a retenu mon attention la semaine derni\u00e8re en tombant sur le cas de Bethlehem Tilahun Alemu. 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